Pub. 2 2022 Issue 3

In community banking, we’re not ones to rest on our laurels. We’re always raising the bar for ourselves, our teams and our communities to ensure we provide the best possible services to our customers. It’s our nature to be overachievers, exceeding our customers’ expectations, so we continually grow to meet their needs in new ways.

Why focus on marketing and business development?
New business is the lifeblood of every bank. We are always losing clients through life cycle events if for no other reason. Without replacing clients and expanding existing relationships, we would be out of business in no time.