OFFICIAL PUBLICATION OF THE MISSOURI INDEPENDENT BANKERS ASSOCIATION

Pub. 3 2023 Issue 3

Creating Compelling Content For Your Financial Institution

Content is the key to any successful marketing strategy for community banks and credit unions. But what does effective content marketing look like? Simply having pages on your bank’s website describing the products and services you offer isn’t enough. So, how can you use different content pieces to effectively market yourself to better connect with new and existing customers? Embrace a diverse content approach.

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Price Stability or Yield? Here’s Both: Cash-Management Instruments Have Relative Value Today

“What if?” How many times and how many ways has a conversation like this begun with a community banker? Borrower: What if you hold the title on my 1979 Ford Pinto as additional collateral? Auditor: What if your held-to-maturity bonds go further underwater? Loan officer: What if we put a 6% cap on this floater?

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Legal Eagle Spotlight: The $2 Billion Issue in SVB Financial Group’s Bankruptcy

The Silicon Valley Bank Financial Group (SVBFG) filed a voluntary petition under Chapter 11 of the U.S. Bankruptcy Code on March 17, 2023, exactly one week after the FDIC’s midday bank takeover. Tensions were high and sparks flew at the “first day” court hearings on March 21 about whether the FDIC should immediately turnover approximately $2 billion that SVBFG had on deposit with Silicon Valley Bank (SVB). Bondholders who were owed several billion dollars joined SVBFG’s demands for turnover, citing the future potential need for cash that could not be delayed. At that time, SVBFG had approximately $180 million and expected to spend about $100 million in the ordinary course.

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